Privacy Policy

Information we may collect

Depending on how you interact with us, we may collect information including:

• Your name
• Email address
• Telephone number
• Details provided through an enquiry form
• Information about the flowers, occasion or service you are enquiring about
• Event dates and locations where relevant
• Your approximate budget or requirements
• Correspondence between you and Jennifer
• Information necessary to provide a quotation or fulfil an agreed service
• Technical information generated when you use the website, where applicable

How we use your information

We may use your information to:

• Respond to enquiries
• Discuss your floral requirements
• Arrange consultations
• Prepare quotations and proposals
• Manage bookings and provide agreed floral services
• Contact you about an existing enquiry or booking
• Arrange delivery, collection or venue requirements where necessary
• Maintain appropriate business and financial records
• Operate, maintain and improve the website
• Meet applicable legal or regulatory obligations

Our lawful basis for using your information

Under UK data protection law, we need an appropriate reason to process personal information.

Depending on the circumstances, we may process your information because:

• it is necessary to respond to your request or take steps before entering into a contract;
• it is necessary to perform a contract with you;
• we have a legitimate business interest in responding to customers and operating our business;
• we need to comply with a legal obligation; or
• you have given consent where consent is required.

How long we keep your information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting or record-keeping requirements.

Different types of information may therefore be retained for different periods.

Sharing your information

Flowers by Jennifer Florence does not sell your personal information.

We may share limited information with trusted service providers where necessary to operate the website or provide an agreed service.

This could include website and technology providers, payment providers if applicable, professional advisers, delivery providers or other suppliers involved in fulfilling your commission.

We may also disclose information where required by law.

Service providers should only receive information reasonably necessary for the relevant purpose.

Cookies and website analytics

This website may use cookies and similar technologies.

Where consent is required for non-essential cookies, visitors should be given the opportunity to make their choice before those technologies are used.

For more information, please see our Cookie Policy.

Read Our Cookie Policy

Your data protection rights

Depending on the circumstances, UK data protection law may give you rights relating to your personal information, including the right to:

• Ask for access to personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete information in certain circumstances
• Ask us to restrict the use of your information in certain circumstances
• Object to certain uses of your information
• Ask for certain information to be transferred where applicable
• Withdraw consent where processing is based on consent

These rights do not apply in every circumstance.

If you would like to exercise a data protection right, please contact Jennifer.

Complaints

If you have concerns about how your personal information has been handled, please contact Jennifer first so that we have an opportunity to address your concerns.

You may also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Contact

For privacy questions or requests concerning your personal information, please contact Jennifer through the website.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to the website, our services or applicable requirements.

This Privacy Policy was last reviewed in August 2026.